When Mason Shoe Company, a 100-year old manufacturer with a substantial shoe catalog business, decided they wanted to expand into the direct mail apparel category, they wanted a vehicle would attract consumers who had a propensity to purchase through credit installments plans. The challenge was to create a brand identity unique to the marketplace that would be appealing to both the existing shoe customers and prospects, while promoting the credit plan.
From head to toe, Masseys has an affordable option to help you look and feel your best.
-Direct-to-consumer apparel and footwear catalogs
-Social media content
Related work: Suregrip Footwear/ Dockers Footwear/ Journeys/ The King of Prussia Mall/ Lilly Pulitzer/ eLuxury