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Masseys Apparel & Footwear

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From head to toe, Masseys has an affordable option to help you look and feel your best.

When Mason Shoe Company, a 100-year old manufacturer with a substantial shoe catalog business, decided they wanted to expand into the direct mail apparel category, they wanted a vehicle would attract consumers who had a propensity to purchase through credit installments plans. The challenge was to create a brand identity unique to the marketplace that would be appealing to both the existing shoe customers and prospects, while promoting the credit plan.

-Direct-to-consumer apparel and footwear catalogs
-Ecommerce content
-Promotional videos
-Social media content

Related work: Suregrip Footwear/ Dockers Footwear/ Journeys/ The King of Prussia Mall/ Lilly Pulitzer/ eLuxury

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