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Journeys

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Keeping It Real.

Reaching a teenager isn’t easy. They have a language all their own. And lucky for our clients, we speak it. We know when, how and where to reach this on-the-go, tech-savvy group. And we’ve been helping Journeys do just that by staying relevant and cool with this audience for years. With close to 1,200 stores across the United States, Canada and Puerto Rico, Journeys has established itself as THE destination for branded footwear for teens. The brand is recognized by teens everywhere.

When we first entered this relationship, Journey’s was a 20-store mall retailer. Our strategy was to bring “attitude” in every aspect of the work we created. To make sure that the customers could identify with the Brand, we implemented using “real kids” instead of traditional models. The team was challenged by Journeys to develop and to continually reinvent their marketing, with the objective of branding as well as driving multi-channel traffic to stores, web, and catalog.

-Direct-to-consumer catalogs for Journeys, Journeys Kidz, Skate and Shï
-Ecommerce website
-Event marketing
-Promotional videos

Related work: Masseys Apparel & Footwear/ Suregrip Footwear/ Dockers Footwear/ The Walt Disney Company/ The King of Prussia Mall/ Iron Hill Twilight Racing Series

© 2023 The Million Group.

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