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The Walt Disney Company

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Where The Magic Lives.

We repositioned a flat, unprofitable store support catalog, without an entertainment point of view, into an exciting branded catalog that brought to life the magic of the Disney brand. This ultimately led to a turnaround from a $12M business losing money to a rapidly growing $66M business making $10M a year in operating income. Working with the Consumer Products Group as well as The Disney Stores and The Disney Studios, to create the “industry standard” in entertainment direct-to-consumer publications.
-Direct-to consumer catalog

Related work: Journeys/ Lilly Pulitzer/ The King of Prussia Mall

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